Sarah and her family moved to Miami from New York in July of 2016. Even more thrilling than realizing they would no longer need to shovel snow in January was their discovery of GIPA and the German International Studies program! Sarah’s two boys previously attended a bilingual German/English school in New York, which they began as kindergarteners, so it was important to Sarah and her husband, who is German, that they continue with their German education.
Sarah joined the GIPA Board in 2016 and holds the positions of Communications Manager and Website Manager. She previously served as Newsletter Editor (2016-18) and GIPA Book Editor (2018-19), and she assists with school photography and design projects as needed. In 2017, Sarah designed and launched a new responsive website for GIPA, and also designed new marketing and sponsorship materials.
Prior to moving to Miami, Sarah was the marketing director at German International School New York where she led the school through a full-scale brand redesign, including the creation of the school’s first-ever strategic marketing plan, and was instrumental in boosting enrollment in the school’s lower grades. Sarah has also worked in financial services marketing for American Express OPEN and Bloomberg, spent several eventful years on Wall Street as a market data analyst, and worked in software licensing at Oracle Corporation.
Sarah received an MA in Sociology and a BA in Communication from Stanford University, and later earned an MBA at Columbia Business School where she specialized in marketing and entrepreneurship.
When she isn’t volunteering with GIPA or exploring Florida with her family, Sarah can be found behind the lens of her camera or glued to her laptop designing websites and marketing materials for creative professionals and small businesses. She still does not miss shoveling snow.
Job Description: Communications Manager
GIPA Communications Manager is one of three Executive Board positions within the organization, besides the President and the Treasurer. As the title states, the Communications Manager is responsible for all communications within the Board and with the Board members at large. The scope of work within the Board involves the planning of monthly Board meetings, General membership meetings or any other special meetings that may be necessary from time to time, including any notifications, agendas and minutes related to these meetings. Communications with the membership at large should include overseeing and proof-reading of announcements to any events and activities to be broadcast to all members, as well as the channeling of events and news to the membership through newsletters, social media and other distribution avenues. In addition, the Communications Manager will also respond to any inquiries from any current or new families potentially interested in the German program at any of our schools, and should be able to provide ample information related to these. Ideally, this position should be held by someone with great organizational skills as well as a good understanding of the English language to be able to write and proof-read announcements and articles to be published and broadcast. The person holding this position should also be available to attend all Board meetings, General membership meetings as well as any special meetings, to ensure continuity in the maintenance of records related to the notices, agendas and minutes of these meetings. The Communications Manager also oversees the general activities of the newsletter, website and GIPA Book operations to provide quality control and guidance where needed.
Job Description: Website Manager
The website manager administers and manages www.gipa.org, updating content and news, coordinating with the GIPA Treasurer to account for payments made through the website, and working closely with GIPA’s Communications Manager and Social Media Coordinator to promote news and events.
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